FINAL go purple logo

Domestic Violence Awareness Month Toolkit

Each year, over 100 Texas women lose their lives to domestic violence. This DVAM, we challenge all of Texas to Go Purple and strive for a state where no woman loses her life as a result of family violence.

Why Purple?

Purple has historically been the color tied to domestic violence advocacy. To Go Purple is to celebrate the progress of our movement to end family violence. We are excited to share these tools and activities to help power your advocacy work in your community in October and throughout the year.

Please join us and Go Purple Day!

This year, Go Purple Day is Tuesday, October 13, 2015. Wherever you may be going that day, wear purple. Be ready to talk about domestic violence and win allies for the cause. You can also Go Purple by turning your social media profile pictures purple!

Let us know about your accomplishments and experiences going purple for a day!

Submit DVAM Events

Download Toolkit Materials

Our posters have been designed for you to add your agency’s logo and contact information. If you have questions about the toolkit, please email


Go Purple Logo

FINAL go purple logo

Social Media Tools


Bring your Go Purple activities to the digital realm with #TxDVAM!

This year’s toolkit includes our social media campaign for Facebook and Twitter. Go Purple on your profile picture and ask your supporters to do the same – it’s easy to do and easy to share with the Twibbon app! Download cover photos, images and posts to raise awareness for domestic violence all October long.

Go Purple Poster – Know. Predict. Prevent.


Download Know.Predict.Prevent poster

Go Purple Poster – Honoring Texas Victims

Download Honoring Texas Victims poster

Download Honoring Texas Victims poster


Our activity kit has lots of ideas for hosting your own event, including participating in TCFV’s Go Purple Day! Reach out to your partners in the community, from elected officials to media representatives, to talk about family violence in your city or county. Share your stories and invite your community to join you in the movement to end family violence.

ManUp for DVAM Video Contest


Mary Kay’s ManUp video is helping to redefine what it means to “man up” and encouraging men and boys to be positive role models. Join the ManUp for DVAM Video Contest by submitting your own video showcasing how men and boys are involved in your community!

Vote in the ManUp Video Contest from October 5 – 16 on TCFV’s Facebook page.

Honoring Texas Victims Report & Factsheet

Each year, Texas Council on Family Violence’s Honoring Texas Victims Report provides our state’s most extensive analysis of women killed in Texas by a male intimate partner. This year’s report will be released during Domestic Violence Awareness Month, and can be an important tool in galvanizing your community to strive for a state where no woman loses her life to family violence. 132 women were killed by family violence in 2014; read their stories to bring family violence out of the shadows.

Putting the P in DVAM

Domestic Violence Awareness Month is a great time to bring people together to work on preventing domestic violence and creating positive change for safer communities. These prevention resources may inspire your thinking about how to incorporate prevention into your DVAM activities. The TCFV Prevention Team is also available for trainings to support your community’s prevention efforts throughout the year.

Working with the Media

Work with your local media to spread the word about Go Purple! For members of the media, please visit our press room for contacts and statistics.